Dyna was founded in 2021 by CEO Yoonjung Choi, inspired by her daughter, Dain.

Named with love, "Dyna" combines her daughter’s name

with a term of endearment used in Korean, representing the warmth and joy of family.

With this heartfelt purpose, Dyna crafts safe, premium essentials that add a refined touch to children's daily lives,

aiming to make every moment feel a little more special.

At Dyna, our flagship brand urvs truly reflects who we are.

urvs delivers a simple message: You are special, just the way you are.

Every child is unique, and urvs is here to remind them of that special truth.

Say "Hello" to your new favorite kiddie must-haves!

Each piece is thoughtfully designed to be a treasured gift for every beloved child,

bringing quality, warmth, and joy to families, and helping create beautiful memories that last.